WOMEN MAKE UP 11% OF THE CONSTRUCTION INDUSTRY WORKFORCE IN THE UK.

ONLY 2% OF THESE WOMEN ARE ON SITE IN MANUAL LABOUR JOBS.

Built By Her a campaign created by property developer Marta de Sousa aims to change the perception that the construction industry is solely a male world, inaccessible to women.  

Marta and photographer Leonora Saunders are taking the campaign into schools and re-branding the industry, showing 16 – 18 year old young women the opportunities available to them. Teaming up with advertising agency Mr President the school talks will run alongside a Government backed national advertising campaign.

They will get to meet and hear from industry role models, potential employers and from companies such as the Prince’s Trust about the construction careers available to them.

Join the movement using the hashtag #BuilTBYHER. 

Marta de Sousa

Marta de Sousa is a property developer and property expert. For the past 6 years she has run her own international property development company LUX Reality with a focus in redeveloping properties across London.

Marta’s award winning properties regularly feature in magazines, newspapers and on television. She also commentates on property related news for the national press including SKY News, BBC NEWS, The TIMES, ITV NEWS & CHANNEL 4.

Marta has worked with amazing charities, going into schools to inspire the next generation by sharing her professional entrepreneurial path, as well as helping eliminate bullying by sharing her personal experience.  

@marta_desousa        www.martadesousa.com    www.luxreality.co.uk

LEonORA SAUNDERS

Leonora is a photographer who has worked extensively on projects exploring diversity and gender, celebrating female role models and looking at women working in male dominated industries. Recent projects include:

The Athena Project, in collaboration with CMS Cameron McKenna, a series of portraits of women from the legal profession in government and the city; 10 %… and rising, a body of work featuring women in a variety of professions where they comprise of less than 10% and Prospect Pioneers, a calendar for Prospect Union of women working in STEM industries. Current and ongoing projects exploring similar themes with Birkbeck, University of London are to be exhibited in June 2015.

Leonora’s work and projects have featured in The Guardian and her portraits have appeared in The Sunday Times, The Evening Standard and The Royal Photographic Magazine as well as other photographic journals.    

@10percentrising     www.leonorasaunders.co.uk

MR. PRESIDENT

Mr. President is a creative agency built for change. 

An agency designed to respond to the clients who want to make a difference in the world around them. The ones who want to be a force for good. The ones who aren't prepared to wait around to make it happen. Mr. President shares their ambition to not just build brands but leave legacies. 

Since starting in 2012, Mr. President has delivered campaigns that create change for clients like Bacardi, Nike, The Body Shop, Unilever, Greenpeace and Zoopla. 

They have a 40-strong team based in Soho, led by Claire Hynes, Nick Emmel and Laura Jordan-Bambach. They are one of the few creative agencies in the world where women are in equal numbers to men throughout the business including the creative department and the executive team.

@mrpresident_sir         www.mr-president.co.uk